11 things you probably didn’t know about the Nike brand

11 things you probably didn't know about the Nike brand

1. Nike was founded in 1964 as Blue Ribbon Sports, originally intended as part of support for Japanese shoe designer Onitsuka Tiger (current Asics). It officially becomes Nike Inc. in 1971.

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2. With an initial capital of only $ 1200 USD, the company was founded by Bill Bowerman – a coach – and Phil Knight, an athlete from Portland, who attended the University of Oregon.

3. Knight initially wanted to call the company “Dimension 6.” The name Nike is derived from the victory of the Greek goddess, and it is pronounced “ny’-kee.” The first Nike employee, Jeff Johnson, came up with the name.

4. The first Nike shoes were made with a waffle mold. Bowerman’s first eureka moment for footwear technology innovation came in 1971, when he and his wife were making waffles for breakfast: It sparked an idea for a grooved model on the sole. Trainer to help keep track of runners. It’s called the “Nike Waffle Trainer,” and was patented in 1974.

5. Nike swoosh seal designed by Portland State University student Carolyn Davidson, for just $ 35 (just $ 200 more than today’s rates). At a later stage, she was awarded securities now worth more than $ 640,000.

6. The slogan “Just Do It” was inspired by the serial killer Gary Gilmore, who said “let’s do it” just before being executed by a firing squad in 1977.

7. The first campaign “Just Do It” was launched in 1988. This ad featured an image of Walt Stack, an 80-year-old athletics icon, running heavy steps on the Golden Gate Bridge.

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8. Despite the fact that he has stopped playing professional basketball since 2003, Michael Jordan still reported earning $ 60 million per year in royalties from Nike, according to Forbes magazine. That makes him Nike’s most advertised athlete ever.

9. Roman tennis player Ilie Nastase was the first athlete to sign an advertising deal with Nike, in 1972. Nastase is a talented but notorious athlete with a erratic temper and numerous fines, suspension or disqualification several times throughout his career.

10. Nike’s Air Max shoe commercial in 1987 uses the song “Revolution” by the famous group The Beatles. This is the first time a song by the group has been used in a TV commercial.

11. The world’s largest Nike store is not in the US but on London’s Oxford Street. The cost of building this 4,000-square-meter 3-storey storefront is £ 10.5 million.

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