15 facts about adidas brands you may not know
Nearly 70 years on a building and development journey, adidas has asserted its position. As one of the influential sports fashion brands, adidas is increasingly successful in reaching its customers. To get where it is today, adidas went through many stages with different meanings. Let’s take a look at EACHSHOES through 15 interesting facts about this German brand!
Thank you for reading this post, don't forget to subscribe!1. Micropacer was the first pair of sneakers that applied computer technology
Launched in 1984, the running shoe is designed with an electronic shoe body. This device will help the wearer to measure the running speed as well as the energy they have consumed. In 2018, adidas also launched the Futurepacer line, which was inspired by the Micropacer sneakers. However, these shoes are not intended for training purposes.
2. There is a place called the adidas Park
According to hip-hop legend Ed OG, in Boston there is a place called the adidas park in Dorchester / Roxbury. When you get here, you cannot walk through if you are wearing sneakers from another brand. If it wasn’t adidas, the shoes would be taken off and thrown onto a tree. In the tree there are many shoes of many brands but no adidas.
3. Adidas is not the first name
Everyone knows the father of this brand is Adi Dassler, but few people know that adidas was not the first name to be decided. The original name born in 1924 was Gebrüder Dassler Schuhfabrik. A name that is too long, hard to remember and difficult to pronounce. adidas really is a smart choice.
4. Run DMC received adidas support after a show at Madison Square Garden
Hip-hop group Rum DMC and adidas have had a strong bond. But the beginning of this relationship is an interesting one. While performing in New York, the group asked the audience to raise their adidas shoes and everyone did. The 3-striped brand was extremely impressed by this influence, so decided to sign a million dollar contract with them.
5. The song “My adidas” was born when Russell Simmons was “high”.
According to information provided by DMC, Russell reached out to them while in a “high” state after using angle dust (a hallucinogen). He has talked about making a work about his sneakers. So the legendary song appeared.
6. Three stripes detail has its own function
Not only designed to be beautiful or create its own mark, the three-striped detail on the side of the shoe was born with its own function. That is the purpose of stability, not fashion.
7. $ 350 million plagiarism lawsuit
adidas successfully sued Payless for plagiarizing the brand’s products. Adding a stripe to a three-stripe detail and selling it for a low price is not acceptable. The price for that plagiarism was $ 350 million in compensation in 2008.
8. The Stan Smith is the brand’s best-selling shoe
Not Super Star or cult sneakers, Stan Smith is really the “best seller” shoes. Carrying on a historical story, possessing a classic yet fashionable design, Stan Smith can be called the “national sneakers” pair.
9. Nike once stopped the production of Primeknit
Nike and adidas are the two names that go head to head in the sneakers market. Not only racing on style, technology is also interested in both. Especially when knit material was developed. adidas has Primeknit, Nike has Flyknit. The Swooshs attempted to prevent the exchange from using the material and as a result submitted it to the court. However, that complaint has been rejected.
10. adidas is the parent company of many other brands
Reebok, Rockport and Taylor Made are subsidiaries of the group. Surely many of you will be surprised to know that Reebok belongs to adidas. However, if you are a long-time shoe lover, you will notice many similarities between these two brands,
11. Tubular technology is inspired by wheel housings
If you “put on new shoes” in your car, you are replacing the tires. And this is the inspiration for the Tubular line of shoes. That inspiration is especially expressed through the sole.
12. adidas is dominating the football market
If you mention Nike, people will think of basketball, adidas will be football. Brands account for 1/3 of the global football product market.
13. The adilette sandal was created to protect the players while taking a bath
It may sound a bit strange, but the truth is that using the shared bathroom is not hygienic. So the brand decided to release sandals that players could wear while bathing.
14. The 3-stripe logo is not derived from adidas
Karhu is a Finnish sneakers brand with a glorious historical tradition. Three stripes are placed on the sneakers before the adidas. They then sold it back to adidas for 1,600 euros.15. adidas was the first brand to allow customers to design their own shoes
“Custom” was not an idea of adidas but they were the first brand to offer this special service. The client can choose the desired design and the brand will perfect them.
Information and images from complex.com
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