5THEWAY – A meaningful combination between Eastern culture and world fashion trends
Streetwear is growing in Vietnam and the introduction of Vietnamese-created brands makes Vietnamese fashion more diverse and interesting than ever. The combination of Eastern culture and hot fashion trends in the world is the key point that EACHSHOES wants to introduce to you, brand 5THEWAY. Let’s take a look 5THEWAY What is in this interview.
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- Can you briefly introduce the brand 5THEWAY? Where is the brand’s starting point?
It took 2 years and 8 months for the group to come up with ideas and nearly 1 year to bring the first product to the community. Products are driven by the need of the community when the combination of sneakers and streetwear is increasingly thriving in Vietnam.
The development idea of 5THEWAY does not come from a designer or a collection, but comes from the need of an ordinary person who wants to be dressed more beautiful, more fashionable, in accordance with his own style. and find a place where the latest products can be found.
- What is the difference between 5THEWAY, growing streetwear brands in Vietnam today?
The difference of our 5THEWAY is the speed of product development to meet the demand for the latest fashion trends of young people in Vietnam. Currently, Vietnam is learning more and more about world fashion and updating increasingly diverse styles. The dare to show, dare to experience of young people is the biggest motivation for us to always improve our products from materials, designs, ideas, colors, …
- Who are your inspiration or where did your ideas come from?
5THEWAY: Kanye West is the character who influenced and inspired our brand 5THEWAY. Kanye West’s quote: “I want people to feel like it’s ok to create. It’s ok to not be boxed in. I want people to feel like, awesome is possible. ” (I want people to feel comfortable creating something new. Not satisfied when just around the old things everyone has done. I want people to feel great making a great difference) has given us a lot of encouragement to bring 5THEWAY to public.
In addition, Justin Bieber is also a character that we feel interested in, because it is Justin Bieber’s process of maturity and transformation that proves that fashion will always change as a person grows up over and over. touch, over age.
And it is hard to ignore the character – Yohji Yamamoto with a philosophy of fashion that is always ahead of what others might think, his dedication, his contribution to achievements and influence create trust for us. at the start of 5THEWAY,…
- Who is 5THEWAY’s target customers?
Right now is what we want to aim for. The three criteria that we define are “HOT TREND – MUST-HAVE – BEST DEAL”. We cater to people who love fashion and love to discover new things, not just a young audience.
Hot Trend: always create products that keep up with the latest trends through the fastest investment in design and production but still ensure the best quality.
Must-Have: high applicability, suitable for customers looking and choosing styles.
Best Deal: Products with the most competitive prices with guaranteed quality from material to other services that 5THEWAY offers.
- What is 5THEWAY’s fashion design philosophy?
The combination of world fashion trends and Eastern cultural values and identities, especially Vietnam wishes to develop and incorporate in its products. Trending, confident in the style you choose and expressing the ego of a Vietnamese. That is what 5THEWAY sends in products to customers. Customers can find the motifs representing the Phuong Dong culture on our Bomber jackets, Jogger pants, Long-tee shirts, Rippe Jeans or Oversized….
- What difficulties or obstacles must 5THEWAY solve to bring the best products to young streetwear enthusiasts ??
The speed of manufacturing products to meet the needs of customers to update fashion trends is creating great pressure for us. In addition, investing in brainpower, finding ideas and most importantly, products that are trendy but still retain the oriental culture in each product of 5THEWAY is also difficult for us to start. However, we still focus our efforts and ensure the best completion of everything to create the best product for customers.
Despite the difficulties, we are proud that we are creating a pure Vietnamese product, a Vietnamese brainpower by producing and perfecting each product in Vietnam by ourselves. Hopefully 5THEWAY can contribute a small part in the streetwear fashion industry in Vietnam which is thriving today.
- What are the most outstanding achievements or ideas of 5THEWAY?
Through the completion process, we probably do not dare to admit any great achievements, but the best news that we can bring to you is the Official Launch Event. store at 68/8 Tran Quang Khai, District 1, HCM. The opening of the store will help us meet, exchange and provide the products and services that we invest in today.
Bomber Jacket collection with theme “Kids of The King” will be released with a lot of interesting things, a combination of Asian culture as we mentioned above. Hope to see you at the launch date August 1 & 2.
- How is the development and ambition of 5THEWAY expected in the near future?
It is expected that in the short term, 5THEWAY will complete the main product lines representing different streetwear styles: Year One, Black Sheep, Brotherhood, 5TW … to serve the goal of becoming one of the Superior Quality Streetwear brands. is everyone’s favorite. Besides production, in terms of communication in the future, there will be many projects and collections that bring a lot of meaning and experience for everyone.
In the long term, we are investing in the research and development of accessories such as backpacks, bags, hats and other fashion products as well as expanding the chain of 5THEWAY brand stores to reach the brand. closer to the young urban people who want to approach world fashion.
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