Air Jordan 11 “Space Jam” is the most profitable deal in history for Nike

Air Jordan 11 “Space Jam” is not only the most successful deal of Nike in 2016, but according to the latest statement by Nike Brand President – Trevor Edwards, this is also the most profitable version in the calendar. its history, surpassing even the Air Jordan 11 Retro “72-10” color scheme, she had previously succeeded. “The launch of 11s Space Jam is the biggest and most successful event in Nike’s history” – Edwards said.

This year, Nike and adidas have been on par in worldwide sales. However, in the US, Nike is still better, grossing $ 14.7 billion, $ 3.6 billion more than adidas. Especially in the third quarter of 2016 – the launch of the 11s “Space Jam”, Nike’s revenue increased by 5%, reaching a value of $ 8.4 billion.

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