ASICSTIGER, ASICS and Onitsuka Tiger – Can you tell the difference?

ASICSTIGER, ASICS and Onitsuka Tiger - Can you tell the difference?
ASICSTIGER, ASICS and Onitsuka Tiger are three cult sportswear brands in Japan. But does anyone know that they are all managed by the ASICS group?

If you are a retro shoe player who loves classic sneakers, you must know Asics and Onitsuka Tiger. These are two of many brands with classic products and still very loved until now. Why is Asics and Onitsuka two, or is it one?

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ASICSTIGER, ASICS and Onitsuka Tiger - Can you tell the difference?ASICSTIGER, ASICS and Onitsuka Tiger - Can you tell the difference?

For fans of Japanese sneakers, perhaps the name Asicstiger, Asics or Onitsuka Tiger is no longer a strange thing. Asics was inherently famous for its professional running shoes. Asicstiger is very familiar when we mention Asics Gel Lyte, and Onitsuka Tiger is renowned for its classic shoe design. However, not everyone knows how to best distinguish them. Not to mention that each brand has its own logo, completely different. So how is it?

ASICSTIGER, ASICS and Onitsuka Tiger - Can you tell the difference?

Kihachiro Onitsuka

To begin with, we must go back to September 1, 1949, when founder Kihachiro Onitsuka founded the Onitsuka brand in his hometown, Kobe city, Japan. Initially, the company focused on producing basketball shoes only. Gradually, Onitsuka expanded its economic model to different sports lines, to become a force in the sportswear industry in Asia in particular and around the world in general. Evidence is that in the 50s to 60s, Onitsuka products appeared on the feet of many athletes at the Olympics.

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In particular, Onitsuka has become extremely famous thanks to the Mexican 66 design – legendary shoes with 3 interlocking stripes. Its black and gold color scheme is also known as the Onitsuka Tiger Mexico 66 (because the black stripe resembles a tiger). Since then, the name Onitsuka Tiger appeared and became more popular with the world. Even Phil Knight – the co-founder of Nike had to work from the far US to Japan to learn how Onitsuka Tiger made shoes, thereby gaining experience to build Nike from the very first days.

In 1977, Onitsuka Tiger merged GTO and JELENK to form ASICS Corporation. Even so, the Onitsuka Tiger brand name remains the same, and the current products are still widely sold in international markets. From 1978 to the 90s, the strategy focused on developing the ASICS brand to introduce to the market a variety of shoes incorporating modern technology, innovative materials and many outstanding features in the fields of running, ball. passing, tennis, … but the name Onitsuka Tiger gradually fell into oblivion.

Onitsuka Tiger’s classic products

It was not until 2001 that ASICS decided to revive this legendary brand with a meaningful commemorative collection. The products have been given a new, more fashionable, stylish breeze to turn these shoes into these casual wears. Thanks to that, Onitsuka Tiger continues to be loved by users all over the world.

Many people wonder why ASICS did not rename Onitsuka Tiger with ASICS Tiger, and merged the two brands into one to create unity for the whole group. The answer is because the legacy that Onitsuka Tiger and Kihachiro left behind is too great. It is the origin of ASICS and is the mission and vision for the entire corporation to grow up to now. Onitsuka Tiger’s products carry core ethnic values ​​such as Cherry blossoms, Koi fish, Samurai … so they are kept intact. ASICS has turned Onitsuka Tiger into the classic shoe brand of Japan, of an entire footwear industry that developed very early in Asia as a milestone forever.

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Asics’ top performing product line today

As for ASICS, the company is now continuing to grow, and achieving certain achievements, especially in the running segment. This is rooted in the company’s design philosophy and vision since its inception. So it can be seen that, no matter how modern and developed ASICS shoes are, the design style, the way the shoes were formed and launched to the market have a very unique, very ASICS feature.

And as a new strategy, in the 2000s, ASICS founded ASICSTIGER, a branch of ASICS specializing in lifestyle shoes. It is not difficult to recognize the combination of ASICS and Onitsuka Tiger in the name ASICSTIGER. Since then, legendary models such as Gel-Lyte III, Gel-Lyte V or later Gel-Lyte Saga have all been distributed by ASICSTIGER. It is similar relationship between adidas and adidas Originals. But ASICS’s vision of ASICSTIGER is more than that.

Since Onitsuka Tiger is now just an iconic brand and has never developed new shoe lines, ASICSTIGER is responsible for combining classical elements, art and fine art in Japanese culture. with the latest technology today such as knit upper, foam material, shoe sock form …

It is possible to see the ASICS values ​​that the predecessor, Onitsuka Tiger, left to the current sneakers market. Unfortunately, the influence of Japanese brands is no longer as great as in the past. However, in a certain aspect, ASICS is still making its own steady progress in the hearts of consumers, both in Japan, in Asia and around the world. And if you do not believe yourself, go right to a certain ASICS store, put your feet on ASICS Gel Quantum 180, 360 or ASICS Kayano series; Since then, I realized that in the running segment alone, ASICS is still a huge force.

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Readers do not forget to follow the news about sneakers and streetwear that are constantly updated on the website and fanpage of the company EACHSHOES in the near future.

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