Brand equity of Nike and adidas – who has more value?

Nike và adidas - Giá trị thương hiệu

According to interbrand.com has just announced the top 100 companies with the largest brand value (Brand Value) in the world, there are two big men, also the two great rivals of the sports brand (Sportswear). Nike and adidas in this top 100 list.

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In the interbrand.com report, Nike has a brand value of $ 30,120 million, while adidas has a brand value of $ 10,772 million. In more detail, the growth of brand value over the years of Nike and adidas is also shown in quite detail over the years. But in terms of growth, the percentage of adidas has just increased 17% – compared to Nike only increases 11% never mind.

Nike and adidas - Brand valueIn the current top 100, Nike brand position is 17, while adidas position is 50th

Analysis of the development of Brand Value Nike in 2000, Nike surpassed adidas by a gap of more than 4,224 million USD. 2000’s brand value Nike is $ 8,015 million and of adidas is 3,791 million USD.

Compare Nike and adidasComparing the Nike vs. adidas Brand Values ​​gap, Nike has been growing it faster than adidas in the past five years.

2013 to 2015 was the period when adidas brand value had a big swing, when 2013 was 7.535 million USD, 2014 dropped to 7.378 million USD, 2015 dropped sharply to 6.811 million USD. This is indeed the period when adidas is preparing for the transformation of brand structure, running and many projects developed in 2016 to explode and 0 2017 2018.

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However, with Nike we see extremely strong brand development and rapid growth. From 2012, this was the period when Nike had the biggest growth and widened the Brand Equity gap with the strongest adidas. In 2012, Nike had a Brand Value of $ 15,126 million vs. Nike. adidas has a Brand Value of $ 6,699 million. But by 2018, Nike’s growth rate was 199%, while adidas was only up about 160%. Thus, it can be seen that the gap between Nike and adidas is widening. From ranked position, to Brand Value Gap between Nike and adidas.

Brand value NikeNike grew nearly 190% in brand value between 2012 and 2018
Brand value adidasadidas grew by 160% between 2012 and 2018, but there was a decrease in brand value between 2013 and 2015

Image taken from: Interbrand.com, EACHSHOES does not own the image, but all contents of this analysis are compiled by EACHSHOES.

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Source: Brand equity of Nike and adidas – who has more value?
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