Brand LE COQ SPORTIF – Should sneakerhead be ignored?

LE COQ SPORTIF in English means “The Athletic Rooster” (roughly translated as Rooster Rooster). This is a French company specializing in the production of sports related products, namely shoes and clothes. However, what’s interesting here is that the company started out with underwear production. Company founder LE COQ SPORTIF ago 133 year (1882).

Take a look at some memorable milestones of this brand as follows, if you read that the brand comes from France This has milestones that coincide with many interesting events in world history:

1882: A memorable milestone in the history of the world when in America there is a leader of the state who is notorious as famous as alcohol and becomes a legend named Jesse James is killed by his juniors Robert Ford. Unrelated but that year, the uncle Ga Trong Luc Sy was born.

1929: It’s the year that town Walls in America evaporated 30 billion dollars stock value because of the great economic recession, economists call it The Great Depression. At that time LE COQ SPORTIF for the first time, to introduce to the public again the product of the bicycle jersey. In that early days, all catalogs were hand-drawn and numbered from No.1 to …

1939: positioning itself as a sportswear brand.

1951: Tour De France, the world’s most prestigious bicycle race sponsored by jerseys LE COQ SPORTIF.

1958: One of the great men of France was elected President Charles De Gaulle, France’s largest airport today is named after him to commemorate this great man who contributed and laid the foundation for today’s magnificent France. 1958 World Cup also cannot forget Pele “King of Football” there is a treble of historical miracles. Still LE COQ SPORTIF sponsored the Multi-France Football team and the 3 WORLD CUP tournament that year.

1960: product LE COQ SPORTIF introduced and used at 1960 Olympics by the team France.

1975: The first black leather player to win the championship Wimbledon use of the product LE COQ SPORTIF.

1976: Steve Jobs and his partner gave birth to the company Apple is the world leader in corporate value today. Still LE COQ SPORTIF then sponsoring the French team to win the European Cup for the first time.

1983: Year Sally Ride, woman first, space traveler. Still LE COQ SPORTIF sponsor tennis players Yannick Noah Champion of the French Open Tennis tournament at the stadium Roland Garros.

1986: Year began to build a cross-sea tunnel between France and England. And the CHICKEN SPONSORED CHICKEN sponsor Argentina crowned champion, appeared 1 talent Maradona with the hand of god.

2012: Sponsor the jersey to return to the prestigious French racing tournament Tour De France.

Beyond that 2015: Eachshoes stumbled across and introduced a 133-year-old brand from France to those who love sneakers. A brand is not as prominent as the big guys Nike, adidas, Puma,… However, the way a brand attaches memorable human events to tell its brand story is indeed very interesting.

Eachshoes Hope what you read is your knowledge sharing and when you close our fanpage, you get something memorable. That’s our goal – people who share our sneaker knowledge, our knowledge of a ground-level culture that we all are passionate about.

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