HOT! CEO adidas confirmed that it will launch 20 YEEZY BOOST models in 2019

Just interviewed CNBC, CEO of adidas Group – Kasper Rorster has Confirmed that there will be more than 20 Yeezy models that adidas Originals collab with Kanye West will be launched in 2019. The coordinating strategy between adidas & Kanye West has undergone a big change from the start to the present. The launch of the limited number of products marking the beginning between the two sides is over, now is the time for the strategy to change with a larger number of products for each YEEZY BOOST product. With YEEZY BOOST 350, the quantity “for everyone” can be purchased, while the other product lines of YEEZY BOOST will be in less quantity.

In 2018, with the YEEZY BOOST 350 launching a series of new color schemes and showing signs of cooling down on resell prices on the secondary market, it seems adidas is looking forward to fulfilling its promise with Kanye West to create YEEZY for every home. can own. This is also a good move, but it also creates boredom in terms of products when everyone carries, thereby leading to the opposite effect that the product will not be hunted & hype like those of what is Nike is coordinating the secondary market (Secondary Market). In stark contrast to the Collab Nike x Virgil Abloh “THE TEN” hype, Nike announced that it would no longer produce to keep the hype, although Nike is fully capable of generating more revenue from this Collab.

Let’s wait and see, 2019 adidas will be successful with increasing sales with YEEZY BOOST and the influence of Kanye West with this product line.

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