I love ugly - Past and Future

New Zealand’s No. 1 fashion brand, I Love Ugly just released their latest lookbook “Generations”

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With the aim of directing young people to find their own goals, confidently follow their desires and aspirations. I love Ugly want to use their ability to inspire, to help awaken their own potentials comfortably and without force. It is as the declaration of I love Ugly : “Design is in everything. The details are not the “details” for us, they are the design “. The context of this lookbook depicts us 2 opposing images. The boys are confused looking for the future and the “old men” are regretting the past. But after all, all good things will come, will be present on those who know for others to try.

And like other collections, “Generations” will be available online store and flagship store worldwide. And Eachshoes Take a look at images of this lookbook and contemplate the future and the past. Where will be the path you choose?