K-Swiss Gen-K Manifesto Knit – A new wind from the United States

Today, the fashion world is developing day by day. Besides, everyone emphasizes convenience and comfort in outfits to be able to adapt to modern life more easily. Not only that, aesthetics are also given priority no less convenience. And today, let’s get acquainted with a brand from America, famous for its stylish lifestyle products that most people know. That is K-Swiss

Founded in 1966 in California by Swiss brothers Ernest and Art Burner, K-Swiss quickly found their place thanks to their simple yet trendy products, as well as bold. Youthful and dynamic. In the beginning, the brand specialized in importing leather prints from the Swiss Kuenzli factory, after that, they decided to use the name K-Swiss as the brand name (K is the abbreviation for Kuenzli).

In the mid-80s, a retail manager from Stride Ride named Steven Nichols realized the potential for the brand to grow and quickly persuaded his superiors and other investors to contribute money to develop the brand. brand. Receiving a large amount of marketing budget from investors, the brand hired outstanding individuals to work with and began launching K-Swiss marketing campaigns. The most notable of that period was Mindy Gale, an award winning Creative Director, who heads a group of NY-based agencies to develop and produce the brand’s advertising campaigns since 1997. until 2008. The most impressive of which is the campaign “I Wear My K-Swiss”, which has been launched for five consecutive years, with the aim of introducing K-Swiss to urban youth and consumers. used through printed images or on TV, or a campaign in 2007 aimed at modern women, with the participation of Anna Kournikova – a famous Russian athlete.

Initially, both the Brunner brothers incorporated Swiss legacies into their lifestyles by creating the first leather Classic, accompanied by a pair of ski boots. The shoe’s design is heavily inspired by 1960s snowshoes with a three-piece upper, with five side stripes, hooked up to the classic D-ring eyelet. These elements are often used on boots to make ski moves easier. And for urban dwellers requiring the support of a shoe in all activities, the K-Swiss is the first name that people remember. Not long after that, the brand quickly became one of the first choices for those who are pursuing a high aesthetic lifestyle in the US and in other countries.

Even though more than 50 years have passed, this cult brand still holds its design principles – producing high-end, vintage-inspired shoes for those who value comfort and fashion. the page comes from the outfit. The most distinctive this time around is the Classic LX, with improvements to the cushioning and coloration, but the classic design line that we often see in earlier versions of the brand’s sneakers.

Brand K-Swiss is known as a brand of classic tennis shoes. But in the last few years, the brand has started to apply modernity to their products, with the breath of Los Angeles street style, and is gradually making new changes in the near future. here. It can be seen that the designs of K-Swiss are following modern fashion, together with the characteristics that are considered as an outstanding strength of light, supple and extremely smooth. To demonstrate their outstanding advances in style and direction, K-Swiss boldly introduces the innovative Gen-K Manifesto Knit collection with a desire to create a new experience for sneaker addict.

The Gen-K Manifesto Knit collection is inspired by the passion and style of start-up entrepreneurs. The first plus point for that collection is a modern, dynamic look that creates a confident style when worn anywhere.

Next, when going to the structure of the shoe, each detail seems to be meticulously arranged and delicately arranged. The top of the shoe is built on a foundation of a knit design with a vibrant contrast pattern, using durable and sturdy TPU laces, premium knit yarns and breathable. In addition, the familiar 5-stripe logo of K-Swiss has a blurred molded frame on the sides to create a unique, extra highlight for the shoe. In addition, the inside of the shoe uses a comfortable, molded EVA insole, and the elastic tongue makes each step more flexible, suitable for active and modern life.

Comment