Lacoste is a French fashion brand established in 1933 specializing in high-class clothing, shoes, perfumes, leather goods, watches, sunglasses and most famously for sports t-shirts. In recent years, Lacoste has also moved into the manufacturing industry of products such as bed linens and towels. The logo associated with Lacoste’s name is a green crocodile image.
Recently, the fashion designer and multi-talented photographer has made a big change in Lacoste’s logo design with an image of a crocodile completely different from the legendary old design that has been used since. company establishment.
While the old logo is quite simple with only green, red, white and black text, the new logo combines many different colors such as red, green, yellow, blue, blue … It looks like a crocodile wearing polka dot socks and shoes, wearing a spiky hat and long tail like the old version. This new logo also makes people curious about the meaning behind it.
Currently, Lacoste has not officially announced whether it will use a new logo to completely replace the products to be released later or only for testing for new product lines launched this year. However, Lacoste’s new logo has also created a new face for a high-end fashion brand. What do you think about this change?