Revolutionizing production technology of adidas with smart factory chain SPEEDFACTORY - A spectacular turnaround

adidas continues its process of innovating and rejuvenating its production line in the eagerness of fans, especially fans in Germany, with the latest news about SPEEDFACTORY. Surely after looking at the pictures of these smart factory chains, you will no less expect them to come into operation like us!

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Continuing the launch of technology Futurecraft 3D printing for midsole line of running shoes last month, adidas just unveiled the first state-of-the-art factory system called SPEEDFACTORY. With the ambition of producing high-performance sports products faster and more efficiently, adidas using a fully automated chain located in the heart of where potential customers live. This is a project that has received many compliments from the interested people as well as the fans. SPEEDFACTORY Built out in order to create more quantity bespoke good custom sneakers bring shoe lovers, adidas also affirms that this will be their enthusiasm for the practical environmental protection of them. The factory is located near the issuing place to help reduce materials as well as transport costs, emissions and especially to avoid the use of adhesive on shoes thanks to the new technology to save the best materials.

Factory SPEEDFACTORY first is located at Ansbach (Germany). The first concept is expected to be released in the middle of the year 2016 with over 500 running shoes on the shelf with the word affirmation Gerd Manz – Deputy Director of adidas Technology Development Department:

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“These first 500 pairs will help us set the scene for large-scale commercial production so each consumer can locally get what they want, when they want it, faster than ever” (“The first 500 pairs of shoes will help us shape every customer to understand this enormous size of commerce with how they will buy whatever they want, when, and faster than ever before”)

SPEEDFACTORY is just the beginning of its great vision adidas with the same orientation to bring customers the revolution in manufacturing technology, experience of digital interaction and custom shoes right at the store. That was the starting point, but where to go and what to achieve with this project is still an open question. However, Eachshoes convinced adidas will make a great impact when the promising factory chain is named SPEEDFACTORY officially put into operation.