Supreme (New York) filed a lawsuit against “fake” stores operating in China

After the investigation, finally, the business of the Supreme store (New York) in China was sentenced to “plagiarize”.

Remember not long ago, on the internet there was news about a collab between Samsung and Supreme, or rather Supreme Italia. This surprises many fans of today’s top streetwear brand, since Supreme has absolutely no license to operate in Italy, and normally, we only hear about Supreme (New York). There is no Supreme Italia job. More painfully, Supreme later lost the Supreme Italia trial in Italy, which meant that Supreme Italia was not a fake brand and could be sold (even though the logos of the two brands are the same, and product quality is “eight-pounder and one-person-less”).

Things were pushed to a climax when Supreme Italia opened stores in China. This “fake” brand is operating on the big road, next to other big names like Nike, Uniqlo … and attracts a lot of attention of players in this populous country. Originally, Supreme was very popular here, but people can only buy goods from overseas.

Recently, after many attempts to rebrand itself, Supreme has succeeded when the International Court of Economic has ruled that Supreme Italia is a copy of Supreme (New York) and is actually streetwear brand at The US has been copyrighted for a long time around the world and even Italy, before the emergence of Supreme Italia. Therefore, Supreme “Genuine” reserves the right to take the legal action necessary to stop Supreme Italia’s activities around the world.

Let’s wait for more latest news about this lawsuit, which is constantly updated on EACHSHOES’s website and fanpage.

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