What makes the Nike Adapt BB worth the $ 350 USD price tag?

With the current price of $ 350 USD (will definitely exceed 10 million VND when coming to Vietnam), are the shoes really worthwhile and worthy to copy after being on the shelf?

Officially introduced to the public not long ago, Nike Adapt BB is the latest self-lacing shoe product of “the swoosh” using EARL (Electro Adaptive Reactive Lacing) technology. electronic). With the current price of $ 350 USD (will definitely exceed 10 million VND when coming to Vietnam), are the shoes really worthwhile and worthy to copy after being on the shelf?

Of course the idea of ​​self-lacing shoes isn’t bad. Since appearing in the movie Back to the Future 2 With the Nike Air Mag, designed by Tinker Hatfield, aspirations for a sneaker that can be laced on its own, always loved. 25 years later, this wish comes true. However, its applicability to basketball is still a big question mark, although there are many NBA stars using Nike Adapt BB such as Kyle Kuzma, Jason Tatum … Therefore, the ownership of shoes for is it possible to play football?

The history of the “swoosh” logo self-lacing line began in 2011, with more than 1500 pairs of Nike Air Mag sold on Ebay. Five years later, in 2016, 89 pairs were auctioned off and of course sold out immediately. Seeing the wishes of users, Nike officially introduced Hyper Adapt, a product with high commercialization with low neck, and of course, special EARL technology for users. Unfortunately, its price is still at the “heaven” level.

And good news to Nike fans as well as the sneakerhead community around the world, last January, Nike officially announced the appearance of the Adapt BB, Nike’s self-lacing basketball shoes. The most impressive of it is the highly commercialization of the product, with a completely acceptable price of $ 350 USD. So what makes the shoes go for $ 350 USD?

How does the shoe work?

The first time you put your foot in a shoe, it automatically adjusts to fit and feel your best. In addition, the wearer can fully adjust the rope (loosen, squeeze in) with two sensor buttons near the product midsole.

As announced by Nike, the Adapt BB comes with an app to control lacing and also track the wearer’s body. When users officially download the Nike Adapt BB app and connect with the shoes, the real excitement begins. With your application, you can completely set your favorite lacing mode, for each different occasion (daily wear, boots, competition …). Imagine that with just one button on the phone, you activated the “monster” mode to get ready for your show.

“On the ring, athletes’ feet will change depending on the intensity of the increase or decrease in blood pressure. Therefore, the automatic change of the degree of ligation plays a big role in optimizing blood circulation, improving endurance, performance and health for athletes ”- Eric Avar – Vice Nike’s Creative Direction President shares.

And what else is Nike Adapt BB?

Each pair of Nike Adapt BB will come with a charging dock that owns the popular wireless charging technology today. Every time the battery runs out, you just need to put the shoes on the charging plate. Nike also confirmed that only 5 minutes of charging, the shoes will last 2 days. This means that except for long trips, you will not have to hang this charging plate next to you. In addition, although there is no official confirmation, Adapt BB will include the ability to track information and provide health parameters of the wearer.

In addition to the current basic black-and-white color scheme, approximately four more color schemes will be announced for the Nike Adapt BB from now until the end of the year. “The swoosh” also promises that there will be more beautiful versions for its fans.

So the $ 350 USD price tag for the Nike Adapt BB is worth it

Yes, ten thousand times and a hundred thousand times.

Before analyzing, let’s be clear to each other that Nike was too psychologically to close the price tag to $ 350 USD. Compared to HyperAdapt’s $ 720 USD (almost double) last year, and the average price of today’s sneakers on the market, (Nike Lebron costs around $ 185 USD, and Nike Foamposite is $ 250 USD, adidas Yeezy is $ 300 USD), $ 350 USD is workable figure. Don’t forget what Nike has for the Adapt BB, and what you’ll experience with the $ 350 USD spend.

In addition, many reviewers after testing the product commented that the shoes were very comfortable. It’s lightweight, smooth and comfortable with a Flyknit upper. Although the buffer does not possess the latest React technology, it still guarantees a certain amount of smoothness and resilience for the running steps. Although there are no laces available, the shoe is inserted very easily even for the first time. After a few breaks in the first few times, the wearer will feel the hug and fit of the shoe.

The biggest minus point today is probably the sound of the motor is still quite loud. This inadvertently greatly reduces the value of the shoe. The motor’s “re” will get exciting the first few times, but it won’t be pleasant if you wear the shoes in month 2 or 3. This is definitely something Nike should minimize when launch the shoes this week.

Readers do not forget to follow the news about sneakers and streetwear that are constantly updated on the website and fanpage of the company EACHSHOES in the future

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