Will BOOST technology make adidas trouble later?

adidas

It is not wrong to say that technology Boost have contributed a lot when you get back adidas a huge number of fans. While we don’t know if this is the basics at this point, we should start accepting the fact that Boost is not entirely adidas invention at all. In fact, the chemical company from Germany BASF was the first to create it polyurenthane thermoplastic is named Infinergy and licensed to adidas under the name Boost. To be allowed to use this technology, adidas must pay a sum of money or a share for BASF and be completely dependent on them.

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When the product first appeared on the market, Boost did not get much favor from the public mainly because they were only for sports activities. However, lifestyle customers have noticed the comfort that the shoes bring and decided to buy them to use in everyday activities. As of today, we can see Boost appear in many different versions of shoes and it seems the street is now flooded with shoes equipped with this technology. It sounds pretty crazy, but there are a few young customers who don’t even know that the Boost shoes are from adidas and think they are from a brand called Boost and call them Boost shoes.

Like any successful product, the market will be impacted and saturated quickly and we will have more adidas Boosts coming out just now. One smart move for sellers is to hold them back instead of spreading them to the market leading to the loss of control over the supply. The spread to the market in the long run can kill the product itself and significantly affect the brand. As the heat from Boost subsides, adidas definitely needs another great invention to fill the void left by Boost.

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It is a fact that brands often apply current technologies to famous releases in the past. That’s why we even see couples Stan Smith good Super star Boost soles, but classic shoes like that have to stay intact for a reason. Take the Stan Smith pair as an example. The white leather upper with the green tongue is the ingredient that makes Stan Smith a success. If you change them too much, the higher the risk you will kill the value they bring. This approach is very difficult to succeed. If you want to remind your customers of the values ​​the brand is trying to deliver, you can create a new product inspired by previous versions.

Another problem brands are struggling with is overseas production. Decades ago, companies had to shut down their local factories and kill the local production structure because decisions came from the top. It is true that overseas production is cheaper, but only under certain circumstances. For example, USD 1 can be exchanged for 1 hour of salary in other countries and is completely free from any trade barriers.

In terms of strategy, it is important to have a timely response to trends, shorten production lead times and take into account ecological aspects such as sustainability. In short, manufacturing and outsourcing is a risk, but with adidas’ prestige as of now, regional production is not a big deal.

In the end – and it seems if you think about it – then wearing a pair of shoes with soft cushioning and comfort isn’t really good for your feet in the long run. Naturally, humans are made with bare feet. And soft cushions like Boost can degrade your foot’s natural cushioning system, negatively affecting your natural walking cycle and leading to overload.

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The most important issue is that their latest “intelligence” is something they never create or own them. We’ve seen a few other brands use Boost-like technologies for their designs, and it’s only a matter of time before Boost becomes unnecessary. And when that happens, is adidas experimenting with a new type of technology, or is there another license agreement waiting on the table to be signed?

Remember the technology that really impressed them most before that Primeknit, but they also have trouble launching when there is a similarity to technology Flyknit of the Nike. adidas doesn’t seem to bring anything new with Boost, they just beat their competition by bringing a new technology to market.

If adidas wants to take the number one spot for Nike, they have to come up with an exclusive invention that they have complete control over. When the Boost heat starts to cool, what should adidas rely on in the future to continue the chase?

Source: Highsnobiety

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