Fear Of God – When religion is the greatest belief

In recent years, Fear Of God Has emerged as a phenomenon thanks to quality and aesthetically pleasing items, besides the popularity that comes from trend-related map Yeezy Boost/ oversized tee has been storming the streetwear community today. Then Jerry Lorenzo, the man behind the brand’s success, who gets the fashion magazine Vogue called by the title of beauty is the designer of the most stylish men’s fashion brand Los AngelesHow to achieve those things?

In just a few short years, Jerry reinforced the distinctive aesthetics he called “Grunge” (a relaxed, liberal dress with a little sloppiness) by blending rock’n’roll and religious things skillfully on simple outfits mine. Focus on layer coordination on the dress and the oversized shirts set a new trend in contemporary fashion, which gave him a foothold in the design team of Kanye West in 2013. Since appearing in 2013, Fear Of God has quickly become a symbol of those who love the youthfulness, dynamism, but still bring the “quality” to show the demise of their youth. Besides, famous stars also love to wear items from this brand, typically Justin Bieber good Kanye West.

Be a good sheep what should religion be Jerry have been and are doing with brands that also carry a “part of.” God“. Even the name Fear Of God also partly conveyed the message “God How great “that Jerry always wanted to message everyone for a long time. This proves that the 40 designer always has a strong belief in his religion. He once said that;

“I never had a goal for my brand, and I never created a brand that focused solely on the stylish aspect of each product. I want to do something that sticks to your mind or inspires you with other factors besides clothes. The other day, after praying with our parents, we talked together about the clouds and shadows surrounding the kingdom of Sky God, that cannot make him one Sky God dark, but that is enough for us to understand a few more things about his kingdom although there are some aspects that transcend our understanding. So I wanted to do something that could convey these dark sides as easily as possible, and inspire people about the things that I feel are true. It’s a combination of a dark message with my belief in myself and my aesthetics. So I put it all together, risking the money that my family and I had saved up to start this brand. ”

Besides religion, sport and music also had a sizeable influence on his designs Jerry after that. Inspired by the match and dress style of Allen Iverson as well as the time that he did NBA must set the dress-code law because his rebellion has caused Fear Of God released products that go in such a direction, there are no principles. In a recent interview, Jerry said that the elements make up one Fear Of God today included God, Allen Iverson, cultural grunge (which is Kurt Cobain do best) comes with a little hip-hop style. People often say Jerry Arrive later Hedi Slimane in creating grunge objects and now he moves on again Rick Owens with goth-luxe products that bear the silhouette of Allen Iverson.

The main purpose is to provide people with items that they can use in everyday activities such as going to work, playing sports or simply going out to eat with friends while still maintaining something. The “cool” feature on the outfit, it is a completely not easy thing. But Jerry I do it again with short-sleeved flannel shirts with subtle raw cuts, like the one John Bender in The Breakfast Club, comes with zippers to make them look more “luxury”, as an innovative way. We can’t help but mention Jersey shirts are made of high-quality materials and trendy textures. Or are denim pants with knee seams to make a difference with other vintage pants from Levi’s good Lee.

Jerry seems to have crossed the line where one has no background related to fashion in the past, except when he works at Diesel, can set foot. Born into a family to a father who is the manager of the baseball team new York Mets and a few other baseball teams at the tournament Major League BaseballHe has had time under his father working at Los Angeles Dodgers and from that time he got used to Matt Kemp. Resounding success of Fear Of God partly because of his relationships with athletes and since then, that connection has gradually spread to famous singers such as Big Sean, Kanye West, creating a magnificence like it is now.

With great success from the very beginning of the brand, we can hope that Fear Of God still keep their identity in each product in the future collections. And the recent cooperation between Pacsun or is Vans have shown that they are beginning to shift their path to fit more customer segments, signaling an ever-bigger growth in the future.

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