The controversy surrounding the Off-White logo has just been announced by Virgil Abloh
The old Off-White logo with the “X” logo may be replaced in the near future. Because just recently, Virgil Abloh, the owner of the company, revealed the first images of a brand new logo.
Off-White’s supposed-to-logo-new logo was shared by Abloh on his instagram with the image of a face in the middle and two hands on either side. With one hand put on the word “Off” and one hand under the word “White”. Along with the logo are a few random images that Abloh describes as the new Off-White identity – “@off ____ white ™ ** updated identity.”
In fact, the new logo appeared at the brand’s Spring 2020 women’s fashion show in Paris called “Meteor Shower”. According to reliable information, the new logo has also appeared on the tags of several recent collections.
According to Justia database, Off-White applied for the new logo on September 13 recently. The application has the words “The symbol is a picture of a person’s face and hands viewed from below with the words” Off “and” White “above. And the logo will be used for everything from clothing to accessories ”.
We’ve been hearing a lot of piracy cases related to Off-White in the past few months. Helly Hansen filed a lawsuit in Illinois state court that Off-White copied “white stripes and contrasting colors that appeared on the shoulders and sleeves of a shirt and the outer edge of a pair of pants. ” their. Perhaps this is part of the reason that Off-White decided to change things.
Source: Hypebeast
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Source: The controversy surrounding the Off-White logo has just been announced by Virgil Abloh
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