What’s inside the Evian water purifier by Virgil Abloh x SOMA

What is the true hypebeast that wants to drink filtered water? Pick a new Evian model from Virgil Abloh x SOMA and that’s all

Last December, Evian officially announced Virgil Abloh’s becoming a Creative Advisor for the brand’s sustainability designs. The company aims to become a 100% non-plastic waste producer by 2025. With this goal, the drinking water brand recently launched a special product with the participation of Virgil and SOMA in Packaging design and promotion campaign. Although it has not been officially distributed, this will definitely be a very hype product in the near future.

This product is a 17 oz bottle of mineral water. with the body made of glass by SOMA. The bottle cap is machined with bamboo and a silicone coating on the outside, for a better grip and for branding. A special feature besides the familiar Evian logo is that the words “RAINBOW INSIDE” are printed in color in accordance with Virgil’s style. There are four versions of the “RAINBOW INSIDE” inscription including pink, purple, light blue and dark blue. Currently a bottle of SOMA water costs about $ 30 USD. However, there is no detailed information about this special water bottle.

The 4-color design of the latest product from Evian

Evian also shared on her Instagram page that this is just the first product for its sustainable development and environmental protection. There will be more moves in the future to realize Evian’s environmental protection goal. There is currently no news about the launch date or price of the product. However more likely Evian will distribute it at website official matchesfashion for the next time.

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Source: Highsnobiety

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