Common Projects – Historical Meetings (Part 1)

“Simplicity is the pinnacle of complexity” – The famous statement on the invitation letter of the most expensive brand in the world today when launching the product Apple II, the son of the giant Apple a long time ago. This quote represents the famous brand’s minimalist motto with the most minimalistic, most seamless designs and the most demanding service. Although simple but surprisingly very delicate, surprisingly convincing. No coincidence EACHSHOES We refer to the above statements full of contrasting but perfectly complementary statements.

As soon as we look at the culture of sneakers, in the presence of the most bizarre designs to create appeal, it seems that minimalist shoes are special highlights, without too much effort. but still generates considerable interest. And it is no coincidence that we mention the brand Apple to start an article about a famous fashion brand with its unique motto of minimalism, Common Projects

Apple was established on the basis of a sustainable friendship between two sorcerers of the tech world Steve Jobs and Steve Wozniak. That friendship started after just a few minutes of meeting and conversation in front of Wozniak’s garage, but it was the beginning of one of the most expensive companies on the planet. It seems that fate is really an important factor for the success of each individual, each meeting of “bright” heads will create a big resounding, shaking our small world. Curiously, history is repeated with the birth of footwear Common Projects

Peter Poopat and Flavio Girolami do an interview about one of their collections

Just about a decade ago, Creative Director of V magazine, Peter Poopat had a fateful meeting with Flavio Girolami at a small bar at the cradle of cultures – New York. These two enthusiastic men exchanged opinions soon, arguing vigorously about their ideas, at the end of the meeting that day, they developed a similar friendship. Jobs and Wozniak. Going with that friendship is the combination of their ideas to create a joint project that has been cherished for a long time. Poopat and Girolami. The name for this historical combination is true of minimalism, which they decided to revolutionize, introducing the whole world: “Common Projects”

So what are these joint projects? Like the passion of two tech witches, Peter and Flavio sharing a great love for sneakers, designs that seem to have penetrated into the subconscious of people who are passionate about the culture close to the ground and also symbols in the community. And especially the shoes they love such as: Stan Smith, Air Jordan, Chuck Taylors, … The names are indispensable in the dictionary of sneakers. But nothing will be revolutionary if the two friends do not have a burning passion to assert themselves, to do differently than what happened. Girolami replied sternly: “We don’t want to wear Converse anymore” That was the time Common Projects clearly define their own strategy and goals.

To satisfy that burning passion, the designer Flavio soon reached a shoe factory in Italy, challenging them to create a simple yet convenient design for everyday clothing as well as luxury occasion suits, which had to be machined. premium, but the price is only between a pair of running shoes and a pair of luxury shoes. This bold idea seemed too big a challenge for a company that didn’t have a full name at the time. However, the result of continuous working hours, meticulous discussions between aspiring people has produced a pioneering shoe model that satisfies all the strict criteria of 2. Talented designers. A piece of shoes that many people have to say: “Made with the hand of God” Achilles, the ace in the deck of Common Projects Which we will be pleased to present to you in the next sections accompanying these brand’s other collections, and designs. Please stay tuned EACHSHOES And don’t forget to follow our fanpage www.facebook.com/EACHSHOES And don’t miss any of the latest images now www.instagram.com/EACHSHOES

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