Information leaks in the sneakers industry – Unintended or trickery?

Leak – leakage is a verb used when a form of matter is released in very small holes. And in the case of the article below, this is not material but information – more specifically release information. What are information leaks in the sneakers and fashion industries?

The phrase leak is also used a lot in the fashion and sneakers world when internal information is released out into the community by accident or purposefully for the sake of self-profit. leaking information.

In some cases, however, intentionally leaked inside information comes from within brands in order to induce curiosity and create a certain level of hype for product leaks.

In the sneakers world Nike and adidas It seems that the two names are always using this disadvantage and making them one of their biggest advantages over the rest of them, such as Reebok, Under Armor good PUMA.

Specific evidence

Looking back on 2017, Nike has marked a collab in the sneakers history of shaking hands with Virgil Abloh (Off-White) launching a collection of 10 of their most iconic shoes that has left the fans and the sneakers community crazy. Besides the unique design lines as well as the attraction from the two names Nike and Off-White, this BST is also successful thanks to the pictures and information that were leaked about 3-4 months before the BST was released. onions.

The first leaked image in the collection of The Ten is a picture of the Nike Air Jordan 1 (which is also the most expensive and most appreciated shoe in the collection) along with a list of shoes and a code for the pair. that shoe on a reputable Instagram page that specializes in leaked information. And of course, people seemed to go crazy while both the Nike and Virgil Abloh names remained silent. And so every 1-2 weeks, a few pictures of each shoe model in the collection go viral. Who then provided the images? That is still an unanswered question.

Similar to Nike, adidas has also leaked (or intentionally leaked) the photos of the upcoming collabs or most often, Yeezy Boost and PW NMD Hu. However, talking about Yeezy, the one who leaked information about upcoming releases is mostly Kanye West when he always wears the products he launches in his usual outfits. And that caused a huge hype because the reputation and influence of Mr.West – Hype creator is undeniable. Pharrell is the same, but the frequency is much lower because we rarely see him on the street except for important events.

And recently adidas continues to make sneaker waves when there is a leaked information of the collaboration with Dragon Ball Z. And in yesterday, there were 2 releases in the leaked collection. with stunning images. Are they a coincidence? Why leak information to 2 products with high quality images? This could certainly be adidas’ intention in this campaign to make fans wait eagerly.

In terms of fashion, it seems that leaks are quite rare. The main reason is because the designers are always in charge of their collection, from the initial drawing to the public release. All are kept confidential. Often information leaked in fashion is about internal disagreements, designer personal information and collaborations.

Leaking information in the fashion and sneakers industry has always been a double-edged sword. It can raise the names of designers or upcoming shoe models but they are also the cause of the failure of a product or the designer himself.

Comment