Nike Yeezy vs. adidas Yeezy – the most intense competition on the secondary market (resell market)

Kanye West has shown that her own influence hasn’t diminished since partnering with adidas. However, Kayne and Nike’s past remains on the scale to match what Kanye is doing for adidas and adidas Yeezy Boost products. It can be said that the existence of the past is creating a fierce competition between the two brands cooperating with Kanye, that is Nike and adidas.

Resell market is the most important factor to evaluate the success of a sneakers. The resell market value of the sneakers (resell market) is valued at more than $ 1 billion (according to complex.com). This is an extremely active market when resellers trade the products they have in their hands at prices that are much different from the retail price. The higher the resell price, the more sought-after product by the community, or because of the rarity of the sneakers and also a story, an interesting event related to the product. In addition, it could be that the product was brought by the owner, or signed as a signature or a family and friends version, sample unrelease,…. There are a lot of factors that make the resell market extremely vibrant, unique and exciting in the shoe community.

Ever since Kanye West launched the Yeezy Boost 750 and 350 with adidas, the power hasn’t diminished since sneakerheads, resellers, etc. all over the world lined up and even camped a few days in advance to win the right to buy the product . Right after that, SOLD OUT in a split second on the online selling website, the team price increased 2 3 or 4 5 times on the secondary market. That proves the success of adidas and Kanye West when competing directly with Nike.

HOWEVER, Nike Yeezy has built a solid foundation in the market and cannot be beaten. It is difficult to compare the charm and magic of Nike Yeezy created by Kanye West before. Highsnobiety.com has partnered with Campless.com (a website specializing in secondary market analysis on ebay) to demonstrate the power of Nike Yeezy and the potential of adidas Yeezy in the secondary market.

1. NIKE YEEZY dominates the price in the resell market.

Class is forever! That is definitely the most suitable statement for Nike Yeezy 2 RED OCTOBER with average resell prices up to over 3,350 USD. Followed by 3 equally popular products Nike Yeezy 2 PURE PLATINUM; Nike Yeezy 2 BLACK / SOLAR RED and Nike Yeezy 2 BLACK / PINK with the average ebay selling price from 2,096 USD – 2086 USD and 1,515 USD.

Nike Yeezy 1 NET / TAN and Nike Yeezy 1 ZEN GREY is outpaced by adidas Yeezy Boost 750 with TB price 1,383 USD compared to the price 1,377 USD and 1,174 USD.

Final product adidas Yeezy Boost 350 followed by resell selling price on average Ebay 861 USD.

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2. Speculation and rounding of capital have taken place strongly during the release adidas YEEZY BOOST 350.

Do you find it strange? When the Yeezy Boost 350 was launched on June 27, it came 998 pairs YEEZY 2 RED OCTOBER is successfully traded. If you study economics, you will see a move LIQUIDATE (cash sales), similar in stock market. The Liquidate makes short-term speculation for holders on the Yeezy Boost 350 – when the return on investment ROI (Return On Investment) towering up to 3 4 times with the money.

The quantity of the Yeezy Boost 350 at that time sold out within 48 hours of its launch was 918 pairs with an average price of $ 917 USD.

One more thing that can be noticed is that the adidas Yeezy Boost 750 is trading very low, partly because of the higher price and partly we find that the Yeezy Boost 750 is more about usage than display, because its display value is not too distinctive.

With the 2 points that we just mentioned above, it is certain that in the coming time, when adidas and Kanye West continue to launch other products, then the resell market will be really active. . And if Kanye West keeps his old doorstep that every home will have Yeezy then the market will be much more stable. However, adidas brand value will decrease in the secondary market, and adidas will certainly pay attention to have the right strategy.

Let’s wait and see.

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