Reebok Sole Fury – New player in the world of sneakers

In early September, Reebok revealed a pair of shoes in a campaign video called Inventors of The Split. The new sneakers apply “split” technology – Split Techonology of the 90s. Sole Fury promises to contribute to creating a new wave of influence.

The soles separation technology was first introduced to the public in 1992. The first shoes to use this technology were the Pump Graphlite. Then in 1994, InstaPump Fury was born and inherited this technology. Insole separation technology was introduced with the aim of providing a lighter and more flexible shoe. Unique design from the first years after and after 25 years, that uniqueness is still maintained. Affordable, Reebok is trying to change the game of the sneakers world with new shoes – Sole Fury.

In the latest video for the campaign, the brand has teamed up with renowned photographers and filmmakers. Including Marcus Hyde, Tyler Ross, Jahleel Weaver, Matthew Adams Dolan, DISCWOMAN collective, and Jeremiah Maestre for the video #SplitFrom the Pack. The brand’s short film shows the difference through the stories of its influencers. They are people who dare to separate from the ordinary to expand their own boundaries.

According to the image from the video, the design is not only different by the characteristic stand. The upper part is also made up of 2 separate colors. Comes with prominent neon details like shoelaces, inner lining, .. These Sole Fury split sneakers will be officially released on November 8. And it seems that these cult sneakers will also be released in the Vietnamese market. Waiting for official information from Reebok Vietnam with EACHSHOES!

Information and photos from Reebok

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