Rookie adidas ARKYN featured in the campaign photo with Kendall Jenner

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After revealing information about the release of the new sneakers, the name is ARKYN at the end of 2017 finally, adidas Originals Also posted a forum announcement about the release of this version in April this year. According to adidas, this version is the crystallization of “effort, creativity and inspiration”. “This is the time to go beyond initial limits. This version is bold vintage style, combined with modern design lines. ARKYN is the way we can both look back and look to the future, ”adidas said.

During the campaign to introduce this version, the famous supermodel Kendall Jenner from the Kardashian family appear prominently in a dynamic “outfit” under the photos taken by the photographer Renell Medrano at her apartment in Soho. The new sneakers are equipped with an upper made of a simple mesh fabric, without too much detail to bring the best feeling to the user. The famous adidas 3-stripe logo is placed on the reed.

With a sock-like design at the collar, this version also stands out thanks to the neoprene (Polychloroprene) material that comes with an impressive lacing system. Besides, this version also uses adidas’ famous BOOST padding. “No rules. There are no rules. No hype ”- that is the motto that adidas design team created for the shoe, which means that the shoes are not subject to any design rules and they will be released to the public. bring the best experiences to the World.

In addition to Kendal Jenner, this campaign will also feature other models including: Ana Kras (Serbian artist), Marisa Competello (founder of Meta Flora), musician Syv de Blare and soccer player Florencia Galarza. Different from the previous series of photos, this campaign will be taken at the models’ homes and workplaces to provide a personal connection and demonstrate the convenience of ARKYN.

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