Sneaker collaboration – Strengthened by special shoes

Sneaker versions are collaborate between two or more brands, what do they have that more and more versions appear, attracting more and more attention from sneakerheads?

Almost everyone has a pair of sneakers, whether it’s just the Converse All Stars version or the latest adidas Yeezy from the multi-talented rapper Kanye West. It is not difficult to see the sneaker market today is becoming more exciting than ever, and of course it has its own reasons. One of them is the development of streetwear, and the desire to express one’s individuality. And this is also the time when sneaker brands adopt a new strategy when collaborate with other names in their products. So what are the strengths of these products, and why are they so popular?

The essence of collaborate is to exploit each other’s brands to enhance product’s caliber. This helps to expand the client file, and reach a wider audience. The products also increase in value. In most cases these collabs will be limited to the shelves, with a high price tag, and buying it won’t be easy at all. Typically, the Danish clothing retail chain – Patta has linked with the Nike Air Max 1 model with the current price up to $ 3,000 USD (nearly 70 million VND). As Cialdini once shared, scarcity has value, and with products released in this fashion, many buyers choose because of trends rather than preferences.

Patta Parra x Nike Air Max 1

In addition, connecting brands with each other is really beneficial for all parties. One example is the return of Puma. Contracts with Rihanna, Kendrick Lamar or The Weeknd have clearly revived the buzzword brand and made consumers fall in love with Puma products again.

Selena Gomez – The Weeknd, The couple has brought some success to Puma’s comeback

Another factor, especially when combined with athletes, or singers, and actors is a strategy that focuses on the psychology of wanting to become an idol. Just take the example of Nike combine with Lebron James, Uniqlo combined with Roger Federer, Asics with Ronnie Fieg or adidas to Kanye West is to know.

Thanks to Ronnie Fieg, the names of two product lines: Asics Gel Lyte III and Asics Gel Lyte V are so popular.

In short, collab versions are truly beneficial for both buyers and shoe manufacturers. Typically improving brand value, creating close relationships with customers and creating hype. However, one big problem right now is that not all collab shoes bring the story to buyers. This should be something big names like Nike, adidas, Puma, New Balance or Asics have to pay much attention to because it gives spiritual meaning to the product and helps it last longer in the heart. consumers.

So what do you think about the future of the collab sneaker line, will there be anything new with them in the future? Please share your opinion with EACHSHOES.

Comment