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Brand LE COQ SPORTIF – Should sneakerhead be ignored?

LE COQ SPORTIF in English means “The Athletic Rooster” (roughly translated as Rooster Rooster). This is a French company specializing in the production of sports related products, namely shoes and clothes. However, what’s interesting here is that the company started out with underwear production. Company founder LE COQ SPORTIF ago 133 year (1882). Take a […]

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Brand equity of Nike and adidas – who has more value?

According to interbrand.com has just announced the top 100 companies with the largest brand value (Brand Value) in the world, there are two big men, also the two great rivals of the sports brand (Sportswear). Nike and adidas in this top 100 list. In the interbrand.com report, Nike has a brand value of $ 30,120 […]

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Jordan Brand total new year attack with Air Jordan 1 Retro High

Just released the first images of the fancy “Turbo Green” color scheme that made sneakerheads a stir. Jordan Brand immediately introduced a new image of the “Neutral Gray” color scheme on the Air Jordan 1 pair. It was teaser since December last year, but until today, this light gray version “first appeared”. shoe enthusiasts community. […]

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adidas launches a brand new ZNE hoodie

The adidas premium ZNE hoodie has just been launched to meet the most demanding of professional athletes. The brand’s ZNE hoodie adidas is one of the company’s best-selling products. With advantages such as high-quality, durable materials as well as dynamic sports design and design, this shirt is favored and appreciated by many users. ZNE is […]

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Li-Ning launches brand new knit basketball shoes

After signing a long-term contract with CJ McCollum not long ago, this Chinese brand quickly introduced a brand new version of the basketball shoe with the most advanced technology, and of course it is for for CJ. Accordingly, the shoes will have a slim profile that is commonly seen recently, a knit upper (in the […]

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11 things you probably didn’t know about the Nike brand

1. Nike was founded in 1964 as Blue Ribbon Sports, originally intended as part of support for Japanese shoe designer Onitsuka Tiger (current Asics). It officially becomes Nike Inc. in 1971. 2. With an initial capital of only $ 1200 USD, the company was founded by Bill Bowerman – a coach – and Phil Knight, […]

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