The #FINDFOCUS campaign and the new Athletics series of products confirm the strong rise of adidas

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adidas is making a real difference lately by launching very impressive branding campaigns. It is easy to see that it is adidas creating content that focuses on itself but still encourages and claims adidas is making a difference in its own sports products.

Zero Negative Energy – ZNE is a product name in this launch on September 10 worldwide and in Vietnam. The ZNE Hoodie is an interesting product in that it is like a weapon of an athlete who wants to find and maintain a calm, 100% concentration before playing.

adidas has discovered that this principle helps to completely eliminate distractions and bring maximum concentration to the athlete at critical moments before the game.

EACHSHOES feels that the shirt has a few highlights as follows:

The 2-layer hood and high collars help completely remove distractions from the surroundings.
The Oversize size creates enough space for athletes to wear headphones and listen to uplifting songs before the game.
Thick cotton fabric and ‘Made 2 Move’ construction.
The zipper pocket hidden inside the shirt is perfect for storing personal items.

Also, during the New York closed-door launch, the Athletics collection showed that adidas is shifting the design of sports products to more and more fashion. This combination creates a much stronger application for sport-style followers.