Top of the most impressive advertising of Nike in history

Nike has always been a brand with extremely strong brand strength. In particular, the advertisements of “the swoosh” are always endless sources of inspiration, contributing to bringing endless appeal to customers.

The reason why Nike is holding a very strong No. 1 position in the sportswear industry today, despite the strategies, products and even superior technology from its competitors. Vs the typical example is the smooth adidas BOOST technology, or the retro look of New Balance, the stability of the running line from Asics … all extremely unique. But Nike still retains its influence and position. In addition to cutting edge technologies, a long history, one of the most important factors is brand strength. In particular, the advertisements of “the swoosh” are always endless sources of inspiration, contributing to bringing endless appeal to customers.

Of course, a great contribution to great success is the advertising work Wieden + Kennedy – partner of Nike for the past few decades. This agency has contributed a great deal in making flying ideas come true, from there to consumers in the most effective way. The point worth mentioning here, among the impressive ads of “the swoosh”, many are not focused on any product, but rather aroused the popularity of the brand.

For this reason, Nike TVCs have always been one of the notable models for not only marketing professionals, branding professionals but also many sneakerheads. Without a doubt, let’s go to the top of the best ads from Nike.

“Dream Crazy” ft. Colin Kaepernick (2018)

First will be the extremely new campaign, which resonated with Nike last year. “The swoosh” used Colin Kaepernick’s image to convey the message of dreams and the process of making it come true. In addition to using stories and images of individual cases rising with passion for sports, Colin Kaepernick, former San Francisco 49ers rugby athlete also made a big contribution to inspiring them all me.

Nike Football – “Write the Future” (2010)

As an advertising project for the 2010 World Cup, “Write the Future” conveys the influence of football and the sport of the King to the world, but also wittyly shows off the talents of all ” representative ”of Nike Football at that time. Some faces that can recognize immediately are Ronaldinho, Christiano Ronaldo, Wayne Rooney, Drogba … This continues to show the ingenuity of “the swoosh” in combining the content, his talents and a team. the manufacturer to give a top notch TVC

Jordan Brand – “Failure” (1997)

Although it is only a short video (30 seconds), with Michael Jordan, as well as his enormous influence at the present time, the story of his failure when Jordan confided in the moments he missed. The important situations were enough to attract the interest of basketball fans at that time. Again, “the swoosh” succeeds in conveying the most striking and distinct message of “failure is mother success”.

Phone Ads (1995-1997)

Although not a TVC, but Nike Phone Ads is an interesting campaign, or can say is extremely creative of “the swoosh”. Accordingly, the outstanding products at that time will be printed and stuck everywhere, with a phone number below. If you contact this number, you will likely hear a short piece of music, followed by a deep voice, an introduction to the shoe as well as its short biography. Needless to say, know how this captivates the curiosity of the community.

Readers do not forget to follow the news about sneakers and streetwear that are constantly updated on the website and fanpage of the company EACHSHOES in the near future.

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