What you don’t know about the birth and origin of the adidas logo
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After World War I, there were many veterans who managed to return to their homeland. Particularly in the case of Adolf “Adi” Dassler, he started making shoes after returning to his hometown of Herzogenaurach in Germany. In a rather rude way, given the conditions of poverty at that time, he and his brother Rudolf made the product in his mother’s cramped damp apartment. Sometimes they even have to use electric pedals to generate energy just because of the lack of electricity in their town.
Thank you for reading this post, don't forget to subscribe!Finally, Dassler also managed to make a name for himself for his business. In part, this was due to his persuading American sprinter Jesse Owens to use his sneakers at the 1936 Summer Olympics in Berlin. As a result, his business grew strongly as Owens won at least four consecutive gold medals. Another noteworthy point is that Owens is black. His victory inadvertently created a total mockery of Nazi racist notions.
Adi Dassler in his production plant
After that, World War II deeply affected Dassler’s business. For example, he could almost completely lose his workshop because it was converted to making weapons of war. That’s why the American soldiers wanted to destroy it so much. However, Dassler was lucky when his wife was able to convince them that the two wanted nothing more than to make sneakers. In the end, Dassler and his wife sold a significant number of shoes to American soldiers during the final occupation.
However, the most serious impact of World War II may be the relationship between the Dassler brothers. There aren’t any documents that say exactly what caused the cousins to conflict. Except for one story that the whole contradiction started with undue humiliation while they and their family were hiding in a bomb shelter. There is also another story that Rudolf was suspected of being a member of the opposition when he was captured by the Americans, allegedly based on information Adi provided. Whatever the story behind it may be, the two have eventually gone their separate ways. That’s how Adi rose to become the head of adidas, and Rudolf had his own Puma empire.
What has led to the iconic logo idea of adidas?
The first logo of “Adi Dassler adidas Sportschuhfabrik” is based on the mutant evolution for which adi is known. The special font that spans the “d” is still a signature adidas today.
Original adidas logo
The adidas’ famous Three Stripes Logo has been in use since the very first days. It has been a while for the company to have its current name Ba Stripe. One interesting thing when it comes to adidas logo, they actually acquired the three-striped label from a Finnish brand called Karhu in the 1950s – now using the M-shaped logo instead. Many sources assume that the transaction occurred in exchange for a few bottles of whiskey as well as a small amount of money currently worth around 1,600 euros.
In 1971, adidas started with trefoil, the image that is sometimes seen on adidas Originals products. The effect of the Three Stripes is still visible in Trefoil. This logo is used to further broaden the nature of modern adidas. That is also the reason why it is said to represent new and dynamic markets such as Asia, Africa … and markets that have developed strongly such as Europe and America. It can be said no exaggeration, Trefoil has fully demonstrated the diversity and variety of adidas colors while keeping true simple values at first.
Trefoil logo
Finally, in 1997, Trefoil was replaced with Three Bars – three bars. Again we see the Three Stripes – Three Stripes image in this logo. However, the Three Bars are arranged in the rough shape of a mountain. The point makes it feel quite fancy and special for those who see it. More specifically, Three Bars is the way adidas challenges its customers to overcome their limits. Thanks to this meaning, the brand has created more marketing mark to consumers. Looking back at adidas’ past successes, it is clear that the Three Bars did well in the beginning. However, is it possible that these logos will be replaced by something different and more modern in the future.
Logo Three Bars
Not long after, in 1998, adidas merged with Salomon and introduced a new combination logo that represented the trademark of both. The new logo retains the adidas’ blue color and inherits the vibrant red color from Salomon. The logo combines 3 different shapes that look like a diamond. The two arcs open wide as if symbolizing the victor’s arms, held up high to denote their glory.
Adidas x Salomon logo
In 2005, adidas introduced a new logo called “Word Mark”. The new logo is easy on the eyes, simple, gives confidence and clearly represents adidas’ leadership level.
Adidas logo “Word Mark”
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