Will the rioters in the NMD Human Race release lose their “Human” value?

After many teasing times, the shoe collection Pharrell x adidas NMD Hu Trail was released worldwide over the weekend. With a limited quantity and a resell price of up to $ 500 USD, the latest release promises to be one of the most crazy releases this year, both literally and figuratively when someone has to stand in line. 40 hours before the release to get a vantage point in the tough shoe camp.

There is sure to be some violent action happening during the release. However, what remains in everyone after the scuffle in the past release is the irony for the word “Human” that Pharrell has put in the names of releases as attendees of the press release. That day did not behave at all with the meaning of that word. In New York City, release was halted after clashes broke out at a store when some people had created another queue themselves, increasing the chances of this release their.

Over sneakers, dawg. pic.twitter.com/UBjv2g5K6U

– Dynamics • £ (@theDYNAMICS) November 11, 2017

And not only that, a man was assaulted with a skateboard while in line at the Sneakersnstuff store in London. In Malaysia, another person had to leave with a broken nose, according to a video posted on Reddit. The account holder stated that:

At around 2am, my friend went to the KLCC to wait in line to buy the newly released NMD Human Race. He waited until 6 a.m. when the mall opened so people could come in line at the store. At that time, a man came and wanted to cut the goods so my friend told him to line up because they released the “first come first serve” style (whoever comes first gets to buy first). Then he punched my friend in the nose without reason. My friend had to go to the hospital to check his nose and the doctor said his nose was broken. My friend said that the man who punched him came from a group of 10 to 20 and they were hired by another reseller to line up.

You can watch the video at here

The posted footage raises a question whether the brand and retailers are taking measures to keep customers safe during release occasions. As more and more “kids” are getting used to the sneaker culture while products are released in limited numbers, it’s one thing for people to keep a cool head during hot releases. can not. Apps like adidas Confirmed or raffle are improving, but is that enough?

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