H&M and Zara joined Louis Vuitton and Hermès to become the best fashion brand in 2016

Consulting agency Interbrand has just released their list of about Best Global Brands (Best Global Brands) 2016. Each year, the company in turn delivers analysis of the world’s most valuable brands. In terms of fashion this year – in the high-end and retail segments both have close competition. Below is a ranking of the top luxury fashion brands.

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Standing at number one in the fashion field in 2016 is Louis Vuitton (23,998 million USD).

Next are the two contenders who have succeeded in catching up with Louis Vuitton in the rankings, H&M (22,681 million USD) and Zara (16,766 million USD).

Fourth, we have one more high-end fashion brand Hermès (12,833 million USD).

Followed by Gucci ($ 9385 million), Cartier ($ 7738 million), Tiffany & Co ($ 5,761 million), Prada ($ 5504 million), Burberry ($ 5,362 million), Dior ($ 4,409 million) and Ralph Lauren ( 4,092 million USD).

Now you are probably wondering, what criteria does Interbrand have to rank such fashion brands? In collecting data from a variety of sources, they look at the financial performance, the ability to build customer trust, and the power of each brand’s name in turn.

More interesting for you, of all brands, it is not surprising that Apple is the “king” at number one, followed by Google.