Learn about the history, origin and meaning of the Vans logo
Not only does the Vans logo design be known to the enthusiasts and collectors of the sneakers, the image accompanying the slogan “Off The Wall” has also become very familiar to even those who don’t know much about shoes. sandals. It can be said that this is one of the logos that appear most and widely in the world.
Thank you for reading this post, don't forget to subscribe!Mention the brand Vans then the definition that many people think of immediately will be a brand from the US specializing in the production and sales of clothes, shoes and accessories for skateboarding. Specifically, going back in time to March 16, 1966, in Anaheim, California (USA), Paul Van Doren and his relatives opened their first small shoe factory under the name The Van Doren Rubber Company, and So the dream about Vans also started from there. The Van Doren Rubber Company was once the only place that made shoes and sold them directly to the public. On the opening morning, 12 customers came to order shoes ranging in price from $ 2.49 to $ 4.99, made and shipped in the afternoon. The model of shoes that we are used to call Vans Authentic shoes was born like that. Fast-forward to 2004, Vans has been bought and managed since then by the holding company VF Corporation (VFC), which is in the same house as other major brands such as The North Face or Timberland.
The name Vans also makes us think of simple but equally eye-catching casual shoes. Several versions of the Vans shoes that have become iconic thanks to the brand’s more than 50-year-old existence include the “Authentic Core Classics”, “Chukka Low” or “Classic Slip-ons”. And a familiar pattern feature that always appears on all Vans shoe models as well as the shoe box, the accompanying packaging is the company’s worldwide famous logo.
The history of the Vans logo has also undergone a few minor changes today. The original version of the logo design that appeared on the very first Vans shoes sold was simply Vans in a rectangle. At that time, there was no word “Off The Wall” accompanying the logo. It was not until the early 1970s that the Vans logo had a change and stylized design, setting the stage for the familiar logo of Vans today, by the 13-year-old son named Mark Van Doren of the director. director and co-founder James Van Doren. In fact, at first Mark simply designed this new logo with a pattern printed from a stencil to decorate and accentuate his skis. Later, this logo also appeared on the heel of the Vans Style 95 shoe, one of the first models that Vans produced and sold.
According to the official information on the page vans.com, it was not until 1976 that the stylized logo design named “Off The Wall” was familiar to us today. This new logo has the word Vans and the phrase “Off The Wall” (in “”) is stylized design and fits neatly in the symbolic shape of a truck (truck in English is Van). The font used to design these fonts is thick, large format, as a variation of the familiar Helvetica font. In the mid-1960s, this font was born and used to be popular in advertising designs for many years to come.
In addition, this is the first time that the slogan “Off The Wall” has appeared on the Vans logo. It is interesting that few people know that this slogan was directly inspired by the verbal words of skater in the California area at that time, referring to the “cool” skateboarding moves often used for performance. Or compete with each other.
Until today, this logo is often used for decorative design as well as to affirm the brand on many of its products. However, it is not yet the final logo of the brand. The management of the company decided to renew the stylized logo launched in 1976 with a streamlined yet modern logo, which is to place the Vans in a rectangle and just below separate from this image is the aperture. the familiar “Off The Wall” brand.
Not only continuing to develop and innovate constantly, Vans also many times cooperated with other brands to create eye-catching and valuable shoes. And the Vans logo still appears on these products proudly for a timeless image. Playing with classic logos such as Nike Swoosh, adidas 3-striped mark or Converse All Star star circle, Vans “Off The Wall” logo has become a symbol of dynamic, youthful, and innovative. and love exploring for generations around the world.
Below, the writer would like to share bonuses to you to read the video samples on how to draw the Vans logo very well
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