Reebok Instapump Fury – 25 years still holds the iconic sneakers of the era

Reebok Instapump Fury “25th Anniversary”

Over the past 25 years, Reebok Instapump Fury is still the sneakers that any shoe fanatic craves to own. First launched in 1994, Reebok Instapump Fury has set a new standard in the design of running shoes, becoming the iconic version of that era. Created by the imagination of the talented designer – Steven Smith – from a sketch that everyone considered impossible to succeed in the market, Steven Smith proved the opposite.

The 1994 Instapump Fury boom in demand was summed up by Paul Litchfiel – Vice President of Advanced Concepts – in one sentence: “You put Instapump Fury on the shelf, 50 people will look in and shout“ This is what the best ever ”. 50 people will look and say, “The worst shoe I’ve ever seen!” However, it is important that all 100 people pay attention. ” Just a small comment, you can imagine how much interest the community has with Instapump Fury.

Original Sketch of Pump Fury pair

Reebok’s inspiration to create this legendary Instapump Fury pair was by accident. If you don’t dig into it, you will think it is just an upgraded version of a shoe that was previously available. But not! Instapump Fury is completely renewed. And the idea of ​​Pump technology is thanks to the design of the Boston Whaler ski shoes. One of the Reebok companies acquired in 1987. A few employees accidentally told Paul Fireman – the founder of Reebok – “You should put these technologies in your shoes!”. But everyone thought it was a joke, until the first Pump shoes were created in 1988.

Using Pump technology on shoes is quite easy. The big round button right on the tongue will help you pump air into the pipes along the shoe body. The small side button will help you release the air to return to the original shape. Usage is simple, but to apply it from snowshoes to sneakers is a year-long process for Reebok.

Sketch and color scheme OG in 1994

4 years later, the story of Instapump Fury just started. Steven Smith and Reebok’s team aim for a shoe that’s smooth, lightweight and incorporates Pump technology. It was a seemingly simple question, but it took two years, in 1994, the new shoes were officially released to the public.

Instapump Fury’s first color scheme is also full of grief. Steven Smith is determined to only release the Citric color scheme “Red / Blue Neon / White”. But the Marketing team said it won’t be popular, let’s release the Gray / White version. Although he was not satisfied, he still released two color schemes to please everyone. Of course, Citric was more popular and became Instapump Fury’s OG pair. It can be said that, since its launch, Instapump Fury is the shoe that Reebok favors the launch with the most color combinations.

Reebok Instapump “Dual Pump Runner” color

The design of the shoe with separate soles, and Pump technology was called “Frankenstein” of the sneakers world. It is too “weird” and different from the aesthetic taste of the 1994. Not everyone can feel the beauty of the shoes. Even the name Fury also represents the “madness” of this shoe. And you see, over 2 decades, Reebok Instapump Fury has proven its timeless style.

Reebok Instapump “Dual Pump Runner” color

Returning to the 25th anniversary of Instapump Fury, Reebok has launched a series of impressive color schemes from the beginning of the year to the present in different countries. On this celebration, Reebok Vietnam also introduces a special version of Dual Pump Runner, inspired by the Dual Pump Runner released in 1992. The shoes with simple but extremely attractive tri-color “White-Red-Green” tri-color combination with sophistication. mine.

Reebok Instapump “Dual Pump Runner” color

Keeping the design style of OG couple, the Dual Pump Runner version makes EACHSHOES immediately think of the superhero “Superman” in the DC Comics world that many generations of children love. The association is fun, but you cannot deny that this Pump Runner is really “war”. From a distance, it looks like an energetic machine, ready to accompany you anywhere.

Reebok Instapump “Dual Pump Runner” color

One thing that EACHSHOES loves in this version is the use of colors on each uppers. Just a few color accents, but the visual effect is very impressive, do you have the same idea as EACHSHOES? Besides, Reebok Vietnam also revealed another limited edition released at the same time. EACHSHOES has not yet confirmed how the number of these two versions will be released, but predicts that they will be out-stocked shortly. Rumor has it that the “mystical” version above is inspired by the pair Reebok Inversion. Can’t wait to see “you” with my own eyes!

Although very curious, I have to wait until the end of this month to own this 25th anniversary version in hand. Wait until October 18 with EACHSHOES to officially know which color scheme Reebok Vietnam will release! Regularly visit EACHSHOES and Reebok Fanpage for the exact release information of these versions.

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