Supreme NY vs. Supreme Italia | How fake?

At the end of 2018, Samsung in China released the news of a handshake with the Supreme brand. However, after the news spread, they immediately encountered a scandal. Supreme NY brand quickly denied this cooperation, making the community extremely confused. Everyone has questioned whether Samsung is trying to get attention, but the tech conglomerate has insisted they shake hands with a real company. Not long after that, Samsung announced it would reconsider the cooperation and the incident went quiet ever since.

Why does Supreme NY deny it but Samsung insists? The reason lies in their shaking hands with Supreme Italia. Those who do not know will say that is not Supreme, but no, despite the same name, these are two companies that operate independently and have no relationship at all.

Supreme started in Lower Manhattan under the management of James Jebbia in 1994. The brand has gradually gained worldwide recognition as it has raised its status in street fashion. The brand has also cooperated with many big names such as LV, Nike, Lacoste, … and is worth more than billion dollars.

Owning copyright certificates is not easy

Surely everyone thinks that Supreme NY is copyrighted and won’t be plagiarized. But publishing copyright is not easy either. Trademark owns successful copyright in 2012 now America. And a year after they got their certificate they filed a lawsuit against another company using the name “Supreme Bitch” and the two decided to negotiate outside the court.

Supreme Italia

By 2017, Supreme had become a global and influential brand. The case between NY and Italy became much more complicated. The lawyer called this case a “legal fake”. A “fake legal” is called when a fake company registers a copyright in a number of countries before the real company.

According to information searched, Supreme Italia also started in 2012, but until 2016, the public gradually invited attention and started a series of lawsuits with Chapter 4 (the company that owns the license of Supreme NY). Trademarks have been found to violate the law. Supreme Italia is followed by the International Brand Firm (IBF). After that event, they continued to be prosecuted in Spain but won because the Court confirmed the trademark was registered in front of Supreme NY.

Not only that, they have copyrighted a series of names such as Supreme Sport, Supreme Underwear, Supreme Sailing, Supreme Optical Wear, Supreme Home, Supreme Toy school, Supreme Skate Snow Wear. Currently, Supreme Italia is copyrighted in 67 countries and operates in 90 countries. Overall identity, their logo is only slightly different in size and font but difficult to distinguish. In addition, the price of a product belonging to Supreme Italia is only about 1/2 of Supreme NY.

Supreme NY is continuing its journey of copyright licensing in Europe

Supreme NY has been and is continuing to apply for copyright all over Europe instead of individual countries.

If you are a fashion enthusiast, respect for brand value, people should find out before buying products. In addition, it will prevent you from being fooled into thinking that you have an Original branded product but are helping other vikers.

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