Top Japanese brands you need to know about (P1)

The Japanese fashion industry in recent years has always been the flagship of the reform and innovation in design. Most people probably have heard of names like this at least once BAPE, COMME des GARCON good UNDERCOVER on famous fashion papers thanks to its impressive products. However, the Japanese fashion industry still has many other names that we may not have heard of, but their creativity and quality from each product surpasses normal standards.

And today, EACHSHOES To give you some outstanding Japanese names that we also need to know more or less. For those who have known or heard of it, this is an opportunity to choose the best choice for their own style. For newcomers, this is the door for you to reach a different level of fashion style.

NEIGHBORHOOD

Started in 1994 by Shinsuke Takizawa, NEIGHBORHOOD or NBHD is one of streetwear’s biggest OGs Japanese names. NBHD originated in the streetwear outfit of the youth streetwear of Harajuku (Tokyo) in the 90s, when it was just a trend among Tokyo’s peers, but that accidentally opened a page. New books for Japanese streetwear.

Most of NBHD’s products are based on Takizawa’s deep passion for historical culture along with classic American clothes such as leather jackets, shirts, flannel or sweaters. full of style.

Although recent NBHD products have been inspired by the military, Native Americans, or even industrial protective clothing from the early 20th century, the brand has always been known. with items made from original denim selvedge, manufactured to rigorous standards and intricate customizations, typically the hugely popular “Savage” series.

WTAPS

Tetsu Nishiyama, aka TET, was a pupil of Shinsuke (NBHD) in the early 90’s when he started FPAR, a punk-inspired t-shirt brand based on punk and anarchy. In 1996, the birth of WTAPS, known as “double-taps”, is the military term when a target is hit twice in a row in a short period of time.

As the name suggests, WTAPS draws on authentic military inspiration, infusing the streetwear of Japan as well as contemporary perspectives to create top products in the country of cherry blossoms. In Japan, WTAPS is seen as the ultimate brand because of the long queues on the release date as well as the rapidly selling out of products.

Jungle Stock cargo pants or M-65 jackets are placed on par with box-logo hoodies from Supreme or BAPE’s famous camo motifs, and are essential items. for any locker.

UNDERCOVER

The works from the hands of Jun Takahashi (UNDERCOVER) are probably the norm of streetwear Japan nowadays. Over a period of 30 years, this genius’ distinct visual views have greatly influenced today’s modern fashion designs, and UNDERCOVER items from the very beginning are now one again. pieces that collectors are coveted to complete to complete their collection.

The aesthetics of each UNDERCOVER product is certainly best explained through their motto: “We make noise, not clothes”. The style they aim for is discontinuity, subversion and rebellion, subtly blending pop culture with punk, bondage, goth and post-modern to create a bold streetwear brand. the quintessence of “punk” that we can hardly see often in the fashion industry today.

Wacko Maria

Founded by two professional soccer players Nobuhiro Mori and Keiji Ishizuka of the J-League, Wacko Maria is a men’s clothing brand inspired by the Latin American style that accompanies rock cultures.

The brand is famous for its patterned shirts and outdoor outfits with intricate embroidery details, combined with traditional works of art such as religious symbols or classic Americana slogans. Wacko Maria has succeeded in making long-life items with a bit of a twist. and of course one of the most loved brands of dress pioneers, such as Know Wave’s Aaron Bondaroff.

This season, the brand teamed up with famous graffiti artist Neck Face for their latest capsule collection, and they are still looking for the perfect partner who has a unique approach along with aesthetic. “Not tied down” to work together in upcoming projects.

NUMBER (N) INE

Unlike the designs by Jun Takahashi (UNDERCOVER), Takahiro Miyashita’s style is more about rock’n roll charm. The brand’s name comes from the song “Revolution 9”, an 8-minute avant-garde song by The Beatles, in the famous White Album album, although each product from Takahiro differs from season to season. the nature of rock’n roll is always present in each of their products.

Like its contemporaries, Miyashita’s designs have always demonstrated the ability of texture, layering, and strength of clothes to always be an expression of a culture. If we look at the collections there are quite a few groups that influenced their products, from the golden age of Pink Floyd, Led Zeppelin and Deep Purple to the years after post-punk and grunge. such as Nirvana, Jesus & Mary Chain and Daniel Johnston.

This Japanese brand was shocked when it announced its closure in 2009. Fortunately, fans don’t have to wait too long for the next Miyashita project to come out.

Source: Highsnobiety

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