CONVERSE ALL STAR – HISTORY OF FORMATION AND DEVELOPMENT

Converse is one of the most famous and prestigious shoe brands in the world with a more developed history 100 year. 60% Americans all own at least 1 pair of shoes from the brand Converse. With a simple, youthful and dynamic design, Converse Become a must-have item in everyone’s shoe collection, not just sneakerheads.

In 1908, Maquis M. Converse established a rubber shoe company Converse in Malden, Massachusetts, USA. In 1910, Converse achieved production of 4000 pairs of shoes per day. In 1915, Converse switch to producing shoes for athletes, especially in Tennis. After many years of research and development in basketball, in 1917 Converse for professional American basketball players with a sole made of rubber and it was named as All Star. The shoes All Star the first is natural brown with a black border. In the 1920s, Converse All Star available in black fabric or leather versions. The All Star shoe has become a favorite basketball shoe across North America. Initially, the sales achieved very little, but then, thanks to Charles “Chuck” H. Taylor – also the father of this product line, sales have increased dramatically and spread throughout the entire United States.

Charles H. Taylor was a basketball player playing for Akron Firestones. He especially enjoyed the shoes All Star and seeing its potential in the sport of basketball. In 1921, Taylor joined the sales team Converse and later became a coach for Converse All Stars, the company’s basketball league team. Throughout his career along with ConverseTaylor has traveled across the US promoting the shoes All Star. With his personal sales art and smart marketing device, Converse Basketball Shoes Directory, Charles H. Taylor has been very successful in promoting the Converse All Star brand. That is why in 1932, his name was added to the logo on the ankle, since then the Converse All Star logo “Chuck Taylor” was born. And today we can easily see the logo printed on the round patch at the collar

The shoes have become very popular and are loved by basketball players and teenagers in America. In 1930, Chuck Taylor designed the 1936 Olympics turtleneck boots. The shoes with a widely loved red and blue border design, along with all patterns of canvas and leather. . During World War II, Chuck Taylor became an air force service officer and a basketball coach for the region, seen as a moral uplift for the military. And the All Star “Chuck Taylor” shoe became the shoe chosen to officially serve the US military.

After World War II, the white and black turtleneck All Star “Chuck Taylor” pairs were introduced widely in 1949, these shoes were much more attractive than the monochromatic black versions. export until then. In 1957, the low-neck All Star shoes were introduced and became more popular than ever. By then, Converse was already 80% of the sneaker industry. For his relentless efforts and contributions, Taylor was honored as the “Basketball Ambassador” in 1968. Charles H. Taylor’s name was included in the Square of Fame, but unfortunately, he passed. life in a year later.

Along with the departure of Chuck Taylor was Converse’s decline in market dominance. New rival companies entered, led by Nike Group, and began to shake Converse’s market. A lot of changes happened in the athletic shoe industry. Rival companies produced new models in a variety of colors, leather toes, and innovative manufacturing technology. Though Converse responded by launching a slew of new product lines, consumers have begun to abandon them.

During the 1980s and 1990s, the Converse Company began to face difficulties. Converse ownership and management have been changed many times. These changes, along with wrong decisions in business strategy as well as loss of market share, caused great damage to the Group. In 2001, they had to file for bankruptcy. However, because of his influence in his founding past, and when the new owner came to power, shut down all production lines in the US and moved production of Converse sneakers from the US to Asia. . The brand was successfully re-established and acquired by Nike for more than $ 300 million

In 2015, a strong and necessary change was made when Converse officially announced the second version of the Chuck Taylor shoe. An essential change not only for fans but for everyone looking for a nice and comfortable Casual shoe.

Despite new changes and promotions in the sneaker industry, Chucks persisted. Thousands of shoes are still sold daily around the world, but unlike sneakers that lost in popularity, Converse All Star “Chuck-Taylor” has always been loved by millions of people for its design. its dynamic and youthful. Of course for Converse, too, the brand has existed for over 100 years and will certainly continue to grow extremely strongly.

Before the end, EACHSHOES invite you to visit the important milestones table of Converse in English (image: behance.net).

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