Trademark history: vans and shoes slip through from time to time

With a price that is not too expensive with too many advantages such as simplicity but still has its own features, easy to coordinate with many styles and quality, it is not difficult to understand for a long time. Vans has always been loved and has so-called passionate fans Vansaholic. Join EACHSHOES to learn about the history and stories surrounding this nearly 50-year-old brand with the first shoes produced in each period.

Go back in time to March 16, 1966, at 704E Broadway, Anaheim, California, Paul Van Doren and ones who opened their first store under the name The Van Doren Rubber Company, dream about Vans also starting from there. The Van Doren Rubber Company was once the only place that made shoes and sold them directly to the public. On the opening morning, 12 guests came to order shoes ranging in price from $ 2.49 to $ 4.99, made and shipped in the afternoon. The shoe that we are used to call today Vans Authentic was born like that.

These brand-loving Skateboarders are often seen wearing Vans shoes and planks roaming around Southern California in the early 1970s. In 1975, Tony Alva and Stacy Peralta gave the design Vans # 95 also known as Vans Era. Along with a padded heel support and a novel color combination, Era quickly became the top choice for skateboarders at that time.

In 1979, Vans # 44 widely introduced, together with the powerful skateboard and BMX movement, Vans Slip-On really makes a fever. By the late 70s, Vans has owned a system of 70 stores in California and shoes by wholesalers are sold throughout the country and around the world.

In the early 80’s, Paul Van Doren gradually taking less role in company activities. Vans also began to focus more on new areas such as volleyball, basketball, wrestling, skydiving, … in an attempt to compete with other sports shoe brands.

By 1982, Vans Slip-On continues to receive widespread love and interest when carried by Sean Penn in the classic movie “Fast Times at Ridgemont High”. Even though the mainstream products of Vans Consumption is quite good, but the cost of the entire production line and keeping it running really drains the investment. Having no other way when unable to pay off the huge debts, the company had to file for bankruptcy in 1983.

But only 3 years later, Paul Van Doren paid off all the debt and revived the company. In 1988, the company was sold by the original owner to an investment bank for $ 74.4 million. With new investment plans and financial support, Vans has expanded and grown strongly all over the world.

By 2000 and the next in 2001, Vans was Forbes recognized as one of America’s best small-scale companies. 2004 marked the debut of Vans Customs in www.vans.com when customers can be creative with hundreds of colors and combine textures on classic shoes.

Not only continued to develop and create unceasingly, Vans many times cooperating with other brands to create eye-catching and valuable shoes. Coming to the 50th anniversary for sure Vans will also bring many other unique surprises. Let’s EACHSHOES Wait and see what those new things are all about and meanwhile, why don’t you share with us your memories or thoughts on these exciting shoes.

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