Traveloka x EACHSHOES – Pop-Culture Tourism: A new flow in contemporary tourism

Over the past few years, the sneakers industry has grown steadily and has been widely welcomed by young Vietnamese people. As the first and only unit producing the FIRST & ONE sneakers publication in Vietnam, EACHSHOES continues to bring you issue number 02 with the theme “THE CONTEMPORARY CULTURE”. Not only encapsulating in the usual “box” of sneakers, this edition also expands to fashion, street art, music and other contemporary cultures, stretching from past, present and to the future. More specifically, in episode 02, EACHSHOES will cooperate with Traveloka – Southeast Asia’s leading package travel app The current. Why is that?

In today’s modern society, Tourism has become an essential need in today’s young generation, leading to the strong development of this industry. Therefore, many new forms of tourism are formed, and one of them is pop-culture tourism. Pop-culture tourism is rooted in the influence of popular culture on tourists, making them want to visit places that appear in contemporary art works such as movies, books, or music. Pop-culture is influential opinions, images, and works, and they partly affect the current and future art. In the early 20th century, this cultural wave began to take shape and gradually spread globally thanks to the development of mass media. The influence of this culture affects many things in people’s life needs, including tourism. As popular culture spreads, they impel their instinct to explore places that appear in works of art, for example, the iconic Hollywood inscription on top of Mount Lee.

Currently, popular culture is contributing to the promotion and change of the tourism industry. And with the strong development of the internet and technology, this influence has intensified, leading to a series of travel applications, most notably Traveloka. The collaboration of EACHSHOES and Traveloka in volume 02 is created to express the desire for technology to reach our culture and provide useful added values ​​for each member of the community. In addition, this is also a key milestone, the beginning of the next projects between EACHSHOES and Traveloka to bring other values ​​to young people in the sneakers community and today’s street art culture. In particular, with the launch of the A&A feature not long ago, Traveloka promises to bring better travel experiences for us today.

If you want to learn more information related to pop-culture tourism, don’t hesitate to own the publication EACHSHOES volume 02, currently being released at here.

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